What’s sales and marketing got to do with the CEO?
Surely it’s CMO territory?
You don’t want to be stepping on their toes now do you…
Regardless of whether you think sales & marketing is something you should play a role in, there’s definitely a place for you in the process.
The truth is, in a lot of larger organizations, there can be friction between different departments. A rivalry that can slow growth and performance.
Company’s need revenue. It’s a fact.
Without it they go under.
We all know sales & marketing is what drives revenue either up or down.
So why don’t we make aligning the two more of a priority?
The truth is, it’s down to how our predecessors and previous CEOs, business owners and entrepreneurs ran their organizations.
With sales in one room and marketing in another.
We automatically slide into this company conformity where the two are completely separate because “that’s how it’s always been done”.
What if we flipped the switch and did things differently?
Not only could you reduce the amount of time spent in meetings but you could also increase the revenue your company makes.
