WELCOME
The secret keepers
The Lifestyle Perfected
Thought Leadership Network
Positively Impacting the World Through
Our Words, Images and Actions
Emily, You Are A Thought Leader In Nutritional Science, Natural Foods, The Culinary Arts,
Create:
1. Collaborations with influencers and relevant targets
2. Sales
Engaging and beautiful storytelling
Lifestyle Perfected
Thought Leaders enjoy:
100% more engaged audience with a
6% engagement rate compared to the
industry average of 3% engagement rate.
Content Strategy
- Campaigns: Take a holistic assessment of your brand values and products and organize them into high-level campaigns. Campaigns include showcasing how Secret Keepers makes delicately handcrafted pieces designed to help those remember where they’ve been, where they’re going, who they are, and who they want to be.
- Consistent Mix: Design an engaging, informative and dynamic content mix that takes the customer on a repeating journey of understanding your brand and how each piece of jewelry serves as a reminder that pain can become beauty, that who you are matter and how you live matters.
- Involve: Include your target audiences with promotions, videos, Instagram Stories.
- Analyze: Determine which content performs best and create variations to produce engagement and reach conversion goals.
Growth
- Fan pages
- Shout outs and guest appearances from other pages
- Secret participation in giveaways
- Interaction with Hashtags, the Explore Page, Location and Events
- Engagement Pods
- Power Likes
The strategies above are some of the strongest methods to organically grow your social media followers and engagement.
Engagement
- Community: Create a thriving social media community by building a larger and more active following through clear communication of your brand and coaching/classes offerings.
- Likes: In 3 months, average Likes per Post on Instagram will increase from 30.8 to 1,500+. You need to be achieving high engagement to further your content’s reach and impressions. Resulting in increasing your brand awareness, social authority, and higher opportunities for conversions.
- Comments: In 3 months, average Comments per Post on Instagram will increase from 2.8 to 30+. Creating a strong
loyal community with further your brand awareness and conversions. - Engagement: In 3 months your Engagement Rate will increase from 1.29% to 5%+.
- Hashtags: Implement Advance Hashtag Research to secure high reach and impressions.
- Conversation: Create a conversation with your audience and other accounts to become a more active collaborator on your social media platforms.
- Polls: Create Polls and Quizzes for engagement and research purposes.
- Tools: Utilize the most effective tools on each social media platform to encourage engagement.
- Stories: Create beautiful and engaging Instagram Stories to encourage engagement and conversions.
- Lives: Implement Facebook/Instagram Lives to further connectivity, personality, and conversions.
Conversions
1. Conversion Paths: Create clear conversion paths to increase traffic to your sites and/or landing pages, focusing on campaigns to achieve sales of your delicately handcrafted pieces.
2. CTA: Implementing an informative and Call-To-Action focused content strategy to attract new leads/followers from social media, as well as generating activity from the present audience.
3. Analysis: Month over month overall improvement of strategy and performance through testing and analytics review.
The Secret Keepers, we love your passion and excellence you bring to the people you serve. We’d be happy to support you in all the enhancements outlined above and welcome you to the Lifestyle Perfected Business Thought Leadership Family.
Success Stories
Gayle Jennings O'Byrne
Founder and CEO of Intent Manifesto
Company:
Five million WOC-led companies existed last year and over 800 are started each day, making WOC companies are the fastest growing segment of the entrepreneurial market. Unfortunately, the investment, purchasing power and support to grow WOC startups isn’t keeping pace. Intent Manifesto is an educational campaign and a series of workshops to raise the visibility, empowerment and self sustainability of women founders of color and improve the communities they live in.
Opportunity:
Growing the engaged audience and generating sign ups to the iNTENT Manifesto and educate us on the benefits of supporting and investing in women startups. In addition showcasing the journey of a woman of color, Gayle Jennings O’Byrne, starting a vc fund, and spotlight women startups.
Real Results
Massive growth of the engaged audience and generating sign ups to the iNTENT Manifesto.
16,000
New Instagram followers in 10 months. A 20,952% follower increase.
12,500
Website visits from . instagram
in 2018.
2,300
New sign ups to the Intent Manifesto.
107,500
Profile Visits.
Now over 12,000 profile visits per month.
Marla Mattenson
CEO of Marla Mattenson
Company:
One of the world’s most influential and highest paid relationship & Intimacy experts. Marla helps entrepreneur couples redefine their relationship in a playful, loving and sexy way while simultaneously increasing their income.
Opportunity:
With no social media accounts, they wanted to gain 100k followers, build and engaged audience and be more visible in the relationship coaching space.
Real Results
We are providing aligned and intimate content that expresses their personality, values and business/industry, and also creating a strong community of supporters. Resulting in significant growth and engagement.
17,600
New followers (and increasing) in 12 months.
1,576
Avg. likes per post
(from zero)
8.84%
Engagement Rate
194.67% above the average engagement rate of 3% on Instagram
Morgan Burrett
Travel TV Host
Company:
Travel TV host | Travel Specialist | Science Fiend | Crazy About Travel | The Travel Bug
Opportunity:
Increase growth and engagement as well as limited social media awareness/visibility. Working alongside a Travel TV host, who has had his own series on Netflix, provides an exciting opportunity to showcase his knowledge and work of the world.
Real Results
We are significantly increasing Morgan's growth and engagement by building a loyal community and creating highly engaging content.
27,000
New followers (and increasing) in 12 months.
1,751
Avg. likes per post
266% more than the projected 656.
456%
Engagement Rate Increase
from 1.4% to 6.39%.
Jay Bajaj
CEO of Haylo Ventures
Company:
A thought leader, UCI Applied Innovation Board Member movie Producer California Wine Appellation Specialist and investor through Haylo Ventures.
Opportunity:
To drive up Jay's social presence and be able to use his influence for the greater good. His social media accounts had stagnant growth and low engagement. Jay wanted to greatly increase his social media authority, visability, growth and community engagement.
Real Results
Creating incredibly engaging and informative content has seen Jay's social media pages become a must visit page for information on subjects, such as Blockchain, Wine, Travel, Sustainability and Future Trends. Resulting in a dramatic increase in growth and engagement.
21,000
New followers (and increasing) in 12 months.
1,259
Avg. likes per post
from 74, a 1,700% increase.
55
Avg. comments per post from 4, 1,377% increase.
680%
Engagement increase
from 1.4% to 9.52%
Content Strategy
Researching types of content that is most engaging to our audience. Collaborate with The Secret Keepers on choosing content that is most important to create, including but not limited to the following;
News – share link articles and quotes about the article, etc.
Organize and implement guest posting and vlogging/Instagram stories
Advanced Hashtag Research
Includes | Engage$1,250No contract Billed monthly | Grow$2,500No contract Billed monthly | Influence$4,000No contract Billed monthly | Movement$6,000No contract Billed monthly |
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| MOST POPULAR | ||||
| Revenue Strategy & Call-To-Actions (CTA) Optimization: | ||||
| Creating & Testing CTAs to optimise revenue. |  | | |
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| Conversion tracking (Tracking Links need to be provided to the team to achieve this). | | | |
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| Influencer Marketing: | ||||
| Identify relevant influencers to cross-promote. | | |
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| Influencer Relationship Management. | | |
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| New Followers. | +2,000 / mo | +3,000 / mo | +4,000 / mo | +8,000 / mo |
| Gallery Posts. | 3 / week | 3 / week | 5 / week | 5 / week |
| Stories Posts. (Includes using Instagram Stories' Tools to entice engagement and exposure). | 3 / week | 5 / week | 5 / week | |
| Involvement in Engagement and Telegram Pods. | | | | |
| Power Like Boosts | | | | |
| Personal commenting and replying on relevant accounts. | | | | |
| Influencer Marketing. | | |
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| Advertising Campaigns: Ad budget is provided by the client. | | |
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| Tweets & Tweet Interactions includes retweets, replies, comments and shoutouts. | 1 / day | 3 / day | 5 / day | |
| Implementing Polls to encourage engagement. | | | |
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| Cross-promotion of your other social media accounts. | | | |
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| Being active on Twitter Chats and Trends. | | | |
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| Posts on the main page. | 3 / week | 3 / week | 5 / week | 5 / week |
| Advertising Campaigns: Ad budget is provided by the client. | | |
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| Posts on the main page. | 3 / week | 3 / week | 5 / week | |
| Advertising Campaigns | | |
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| Weekly Content & Metrics Review: | ||||
| Review previous week's content performance based on | | | | |
| Metrics: Impressions, Reach, Engagement & Website Clicks (Trackable Links). | | | | |
| Ideate & strategize on new content initiatives | | | |
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Engage
$1,250
Grow
$2,500
Influence
$4,000
Movement
$6,000
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Analysis of Social Media
We’ve had the pleasure of reviewing your @the.secret.keepers Instagram account and we’re happy to provide you with some of our insights.